When Pinterest was young, I was deeply in love. Back around 2011-’12, when I also happened to be a brand-new knitter, it was an essential part of my daily routine. I’d log on late at night with a glass of wine, and/or first thing in the morning with my yogurt, scroll back to where I’d last left off, and wander my way upwards — looking for random inspiration and also (maybe moreso) for interesting people. In those days, your feed was made up very straightforwardly of the chronological pins of the people you had elected to follow, and it also displayed who they had repinned an image from, as well as any comments on the pin. So not only could you control what you were seeing by choosing who to follow, and could keep your place because it was chronological, but you could find and meet new people! I loved seeing who my chosen pinners were getting their best pins from, clicking through to find out more about those people, and interacting. Along with being lit up by all the beauty in my curated page, I discovered all sorts of interesting people with excellent taste, and met some of my favorite knitters and even one of my very best friends that way.
Then, as seems to be inevitable, things went south. From my perspective, anyway. A redesign a few years ago buried the community layer — no longer did the bottom of each pin in the scroll say who it was repinned from, comments were collapsed (and thus suppressed, activity-wise). If you want a pin to lead you to other good pinners, it now requires time and effort. The feed stopped being chronological and gradually became jammed full of sponsored or suggested pins, so it was no longer specific to the pinners you’d chosen to follow. Which meant it looked more like the old front page (the everyone page) and less like one’s own little curated world. And now they’re even collapsing the captions — it’s like they have a vendetta against words! Having worked in tech, I have no doubt they’re making data-driven decisions — they must have evidence that other people didn’t care about all that stuff that made me love it in the first place. I guess. But is that true? Or is Pinterest no longer the phenom it once was because so many other people valued it the same way I did, data notwithstanding?
The thing is, I still love Pinterest — or at least, I want to. I long for those days when I could call it up in my browser and know I was going to tumble down a gaping rabbit hole of gorgeousness, but I’ve been trying to find new ways to make use of what it is, since it’s no longer useful to me in the way it was. I think now I use it more the way it was originally conceived — simply as a place to store things I want to save and find again, or occasionally to search for something specific. I’m enjoying making my guest board for BT. I have some secret/shared boards for project planning. I’ve been repinning the whole site archive onto series-themed boards, and love being able to see whole series at a glance like that. (And hope you do, too!) And I still see a lot of blog traffic coming from Pinterest, so I know people are still using it.
But I am curious, and so that’s my Q for You today: How do you use Pinterest? What do you use it for and hope to get out of it. Do you look at it every night/morning or only when you have a specific need? What works for you, Pinterest-wise. Or do you use it at all?
I look forward to your responses, and also wish you a happy weekend!
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